Increasing Likes

Last week I decided to do a brief advertising campaign on my Facebook author page.

In the past I was not very impressed with advertising on Facebook, but I decided to give it another try.   I restricted my budget as a matter of prudence (well, that and not being impressed the first time around).

This time I was kind of impressed.  The advertising generated new likes on my page.  Which is really cool.

But since I'm spending money on it, there is an unspoken (actually I think I said it out loud, but who's counting that thought anyway) thought that it should generate book sales so that my investment would be recouped.  So far I have not detected sales I can trace back to the facebook campaign, but I am doing my best to be certain.  If it worked, then I will invest in it again.